Parents work all hours to increase family income but then are too exhausted or too busy to give their children the attention they need and deserve. Of course the Swedes and the Spanish are materialistic too, but the researchers found parents in these countries more able to defy the consumer society. “Parents in the UK… don’t know how to challenge the materialist culture they see around them. This is in stark contrast to the families the researchers spent time with in Sweden and Spain.
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