First, it will bring 11:11:11. November 11th has been a significant date in many countries since 1918, when, at 11am that day, the armistice ending the first world war came into effect. In 2011 elevens will be everywhere, and for numbers nerds the excitement may be uncontrollable. For a start, 11 generates palindromes like no other number.
Online text is not final—it’s easy to change it. You need to have a set of guiding principles in line with your business goals to help you with those changes.